Promote your business with Google Ads!
Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. Google offers paid advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program.
A Google search engine results page (SERP) has two sections of paid Google ads, one above the "natural" or organic links and one at the bottom of the results page. The sponsored results, or ads are denoted with a green “Ad” label, and the results that appear below the ads are referred to as organic results.
Google also offers Display Ads, which appear on the Google Display Network. The Display Network is an extensive collection of outside, third-party websites that have partnered with Google and agreed to serve Google ads. Google ads on the Display Network can be in text, image, video, or rich media format, and can be targeted differently. This includes remarketing and banner ads. If using AdSense, your ads would appear in the selected areas on a website.
The Google AdWords auction is focused around keywords – advertisers choose a list of keywords to target that are relevant to their business offerings, the words that people are most likely to use when searching for their product. They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad. This bid, combined with a Quality Score assigned by Google based on the quality of your proposed ad, determines which Google ads appear on the SERP. When users click the ads, the advertiser pays a certain cost (the cost per click, or CPC), which is calculated according to the below formula:
AdWords works on an auction system, which takes place every time a user performs a keyword search. To “win” the AdWords auctions and see your Google advertisement appear for relevant keywords, you’ll need to optimize your Quality Score and bid amount. The higher your Quality Score, in conjunction with your bid amount, the better your ad positioning. The following factors (among others) affect your Quality Score:
- The relevance of your Google ad to the search query
- The relevance of the Google keyword to your ad group
- The relevance of your ad to its landing page
- The historical click-through rate (CTR) of the ad and its ad group
- Overall historical account performance
There are also overall benefits to having a high quality score:
- Lower costs: Google rewards advertisers with high Quality Scores by lowering their cost per click (CPC), helping improve ROI.
- Higher exposure: When you have high Quality Scores, your ads will display more often, in better positions on the SERP—the top vs. the bottom of the page. This enables you to get more clicks and conversions without having to raise your bids.
The cost of Google ads varies based on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns and more.
Whether you are following Social Media Marketing or Search Engine Marketing, Pay Per Click campaigns commonly known as PPC or Ad Campaigns, can be a great tool to reach your target audience right when they are ready to convert giving you instant measurable results, and help you stand out not just in the Search Engines but also in the social media networks such as Facebook, LinkedIn, etc. For more information, please visit us at https://www.ceymplon.lk/service/digital-marketing/google-adverts